martes 8 de julio de 2008

Microsoft acquires Powerset

Microsoft's 5,000th Market Watch Post marks a Milestone in two ways!

1. Any website with 5,000 posts of significance is a milestone!

2. Powerset.com has been acquired by Microsoft. This is a very positive move for the Powerset team to further their development and prepare the infrastructure for their future search technology implementation.

Lot's of questions do come up with the acquisition of Powerset. Will the technology from Powerset enhance MSN search? Or will there be new mobile applications for voice search for natural language?

Mobile search will become bigger than desktop search in the future. Are the two, MS and Powerset, preparing their marketing for it? It can be assumed they are, but to date, they have not quite got it right. The missing element of leading the market in the future is still not addressed.

We will see though if MS and Powerset will want marketing strategies to take them back to the top.

This blogger has a very powerful marketing strategy that hopefully will be presented to MS and Powerset sometime in the future. Perhaps Satya Nadella, Microsoft's Senior VP for Search, Portal, and Advertising will want to know how he can make search and portal search a greater success? Or now that Powerset has the opportunity to move into the mainstream with MSN, they will want to know?

jueves 19 de junio de 2008

Brand - Query Results from Powerset.com

A new search tool provides Wikipedia results that are presented in a relevant and quick reference format. I just search for the word "brand" and here are the Factz from Powerset .


What is interesting is that there are two results on brand for marketing, and many results ranging from Rock Music groups to famous people with the name Brand.

Check it out.

Powerset.com will be rolling out with a full internet search tool in the future.

viernes 13 de junio de 2008

Powerset.com Search Results for: INCREASE WEBSITE TRAFFIC

What value can be attributed to a website domain name? Can a website name increase traffic to a website? How important is a website domain name?

Based on real world results, the market prefers short one word domain names or short domains that are pronounceable from a combination of letters.

Domain names that are brandable AND unique will have great value.

In the last decade, there have been numerous new trademarks developed as a result of internet domain name development.

A domain name that is catchy, easy to remember, reflects the product or service that relates to the website and one that is brandable, ultimately is the best choice. As the .com domains are preferred, and the dictionary of one word, two words and three word domains are being acquired, the challenge of naming a website is becoming more difficult.

A good domain name will create natural traffic to your website.

Here are some great Factz from Powerset.com that provides information on how to "increase website traffic". Read the second search result and second sentence about the name of a website.



"Natural website traffic is also in some cases attributed to the name of the website..."

An esoteric or less than exciting domain name will be slow to gain market awareness and market penetration. A great domain name will often be a significant contribution to a website's success and profit.